General information on this award / prize
General Description
Parmareggio funds one Graduation Award for students presenting a thesis on Parmigiano Reggiano Cheese Marketing. The award is worth 1,000 EUR.
Requirements
The main requirement is presenting a thesis on the following topics: Marketing of Parmigiano Reggiano; Parmareggio Brand Current Ranking and future expectations; New Purchasing and Consuming Models for Parmigiano Reggiano; Communication of Parmareggio and Bundling of the product; The role of Parmareggio in the Italian Market. Future opportunities in the light of respecting tradition and brand values.