Parmareggio - Prizes for degree thesis "Parmareggio"
Parmareggio €1,000
Quick facts
Institution
Parmareggio
Program
Prizes for degree thesis "Parmareggio"
Amount
€1,000
Last verified: 6 April 2026
About this award / prize
General Description
Parmareggio funds one Graduation Award for students presenting a thesis on Parmigiano Reggiano Cheese Marketing. The award is worth 1,000 EUR.
Requirements
The main requirement is presenting a thesis on the following topics: Marketing of Parmigiano Reggiano; Parmareggio Brand Current Ranking and future expectations; New Purchasing and Consuming Models for Parmigiano Reggiano; Communication of Parmareggio and Bundling of the product; The role of Parmareggio in the Italian Market. Future opportunities in the light of respecting tradition and brand values.
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